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This web site has the following in the homepage, "This Portal provides clinics with exclusive access to a wealth of Rationale Brand information including your Online Sales, News and Rationale Brand Centre." Our analyzers noticed that the web site also stated " Please enter your registered email address below." The Website also said " To reset your password, please enter your email address below and we will email you a new password. You can change your password at any time by logging into your account. Your password has been reset and has been sent to your nominated email account." The website's header had Rationale Skincare as the most important optimized keyword. It is followed by Rationale Skin Care, skin care, and skincare which isn't as highly ranked as Rationale Skincare. The next words pro.rationale.com uses is skin care products. skincare products was included and might not be understood by search parsers.